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Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI
AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and automation.
Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies. Today, a startup called Hightouch — co-founded by a former engineering manager at Segment — is announcing $80 million in funding for the next chapter: a platform that lets sales, marketing, and customer service teams synchronize data warehouses and other locations, along with AI agents to do that work and build those experiences for them. Manohar admitted take-up of the AI product was helped by it getting rolled out to all of its existing customers — which include companies like Spotify, PetSmart, Tripadvisor, Grammarly, and more.
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