Get the latest tech news
Hindustan Unilever to acquire Peak XV-backed Minimalist for over $340M
Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, marking its latest push to expand in India's fast-growing Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million.
Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, marking its latest push to expand in India’s fast-growing premium skincare market. The consumer goods giant will initially acquire a 90.5% stake in the four-year-old direct-to-consumer brand through secondary buyouts and primary investment, with the remaining 9.5% to be purchased from founders in two years, according to a stock exchange filing. The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio that includes brands like Dove, Pond’s and Lakmé.
Or read this on TechCrunch
