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Hinge CMO Jackie Jantos hopes to help make Gen Zers less lonely
Hinge CMO and President Jackie Jantos chats about how Hinge is marketing itself to a new generation in what has become a listless dating scene.
At the inaugural SXSW London, TechCrunch caught up with Jackie Jantos, the CMO and president of Hinge, to talk about how the company is marketing itself to a new generation in what has become a listless dating scene. The dating app landscape has evolved over the past few years, seeing companies like Hinge working overtime to try and attract and sustain user attention. The report showed that Hinge saw an increase in direct revenue, compared to Tinder, and that the app’s downloads were “strong” across the English-speaking and Western European markets.
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