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Hitting OKRs vs. Doing Your Job


In Engineering, quarterly OKRs (Objectives & Key Results) can feel like a duplication of product planning. Basically, they say “Ship the Roadmap.” What new information are they comm…

In Engineering, quarterly OKRs (Objectives & Key Results) can feel like a duplication of product planning. Projects like Marketing campaigns fit within a quarter or two, while product work is an ongoing rhythm of updates. We monitor website traffic, ad performance, SEO ranking, webinar attendance, contacts made at events.

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