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Hollywood Is Already Using AI (and Hiding It)

“We can say, ‘Do it in anime, make it PG-13.’ Three hours later, I’ll have the movie.”

Mooser, 45, is tall with a sculpted jaw and salt-and-pepper beard; he fits the role of a rumpled yet elegant pitchman so well that Cartier shot an advertorial of him titled “The Entrepreneur.” He led me through the studio: a 25,000-square-foot collection of soundstages and a workshop built in 1916 by the producer Mack Sennett, who pioneered new uses of scenic backdrops in early filmmaking. But they left the door open for certain uses, particularly with generative video: Studios can use models to create synthetic performers and other sorts of footage — including visual effects and entire scenes — so long as a human is nominally in charge and the unions are given a chance to bargain over terms. It’s harder to make a movie today than it ever has been.” Cameron put it more bluntly on a tech podcast recently: If audiences want more blockbusters, he said, “we’ve got to figure out how to cut the cost of that in half.” Erik Weaver, a producer and technologist who regularly talks with studios on how to use AI, had observed a “radical shift” over the past few months.

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