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Hollywood’s Divide on Artificial Intelligence Is Only Growing | While unions aim to establish guardrails and artists are going to court, studios are looking to use AI tools more often in production.
While unions aim to establish guardrails and artists are going to court, studios are looking to use AI tools more often in production.
They found receptive ears in Senators Chris Coons, Marsha Blackburn, Amy Klobuchar and Thom Tillis, who later unveiled a discussion draft of the legislation providing protections from unauthorized uses of their appearance and voice in generative AI tools. Executives supported the measure as long as it didn’t interfere with their right to use so-called “digital replicas” in parodies and documentaries, among other things, people familiar with studios’ lobbying efforts tell The Hollywood Reporter. Where they clashed the most was whether new legislation is warranted to address the unauthorized and uncompensated use of copyrighted material to train AI systems and the mass generation of potentially infringing works that appear similar to existing content.
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