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Honda joins Twitch Rivals as 1st auto partner
Honda has announced a partnership as the first-ever, exclusive automotive partner of Twitch Rivals, the popular tournament series.
Aiming to advance its presence in gaming and esports, Honda wants to connect with gamers at all levels, including Twitch’s growing young adult audience. “We are pleased to welcome Honda as our exclusive automotive partner of Twitch Rivals,” said Lou Garate, Amazon Ads head of properties, in a statement. “This partnership will enable Honda to support creators and connect with the passionate Twitch Rivals community to deliver memorable and personalized moments.
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