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HopSkipDrive beats new California ridesharing emissions targets
HopSkipDrive, a rideshare service for kids and teens, beat new emissions standards in California, bolstering its pitch to schools.
Youth rideshare startup HopSkipDrive beat two key new California emissions standards in 2023, an accomplishment the company believes will bolster its case for relying more on shared passenger vehicles to get kids and teens to and from school. It’s a feather in the cap but also an added selling point for the decade-old company, which has had to remake itself a few times over the years as it faces increased competition — including from Uber — and new challenges, like a recent data breach. That’s when CEO Joanna McFarland says her team pushed to build its own strategic route planning software for schools using machine learning, creating a new business line adjacent to the rideshare offering.
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