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Household Brands Want To Redefine 'Recyclable' To Include Products Virtually Impossible To Recycle

Most kitchen products use plastics that are practically unrecyclable, yet a trade group representing major brands is pressuring regulators to allow companies to label such items as "recyclable," even though they are likely to end up in landfills. Experts warn this could worsen the plastic crisis and...

Most kitchen products use plastics that are practically unrecyclable, yet a trade group representing major brands is pressuring regulators to allow companies to label such items as "recyclable," even though they are likely to end up in landfills. As ProPublica previously reported, the group argued for a looser definition of "recyclable" in written comments to the Federal Trade Commission as the agency revises the Green Guides -- guidelines for advertising products with sustainable attributes. "The Green Guides have long set forth that items labeled as 'recyclable' are those which are capable of being recycled," [Joseph Aquilina, the association's vice president and deputy general counsel] told ProPublica.

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