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How 2 UC Berkeley dropouts raised $28 million for their AI marketing automation startup
A marketing automation startup called Conversation has a founding story that sounds like it could have been an episode of the HBO show “Silicon Valley.”
AI-powered marketing automation startup Conversion, founded five years ago by two UC Berkeley dropouts, has raised a $28 million Series A led by Abstract, with participation from True Ventures and HOF Capital. They stumbled on the idea for Conversion when they signed up for HubSpot to help them with marketing tasks and decided to build a few extra automation features to layer on top of it. The company has raised a total of $30 million between its seed and Series A, the CEO says, and is doing well enough that the founders have each moved into separate apartments where they have their own rooms, and none of their roommates sleep in a closet.
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