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How a Meta partnership with Midjourney could inject more AI into future products
The move could help Meta push ahead in the AI race. Here's what you need to know about the partnership and its possible implications.
Midjourney launched in the summer of 2022, not long before generative AI began to spread like wildfire across the cultural landscape, thanks in large part to the release of ChatGPT about four months later. The company could, for example, fold Midjourney's image- and video-generating tools into an AI product package for advertisers, who still form Meta's financial backbone. The partnership could also help Meta build more realistic and engaging AI companions -- which CEO Mark Zuckerberg has hinted will be a key part of his vision for the future -- across its family of apps, which includes Facebook, Instagram, and WhatsApp.
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