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How A Shady US AI Company Dodged Fines and Defied Regulators Across Europe
Clearview AI’s saga in Europe underscores the clash between international tech firms and supposedly robust EU privacy laws.
All of this is unfolding as other, lesser-known facial recognition services — with similarly opaque practices — appear to be thriving quietly in the background, raising further concerns about the scale of unregulated biometric surveillance across borders. In 2024, the Italian DPA consulted the Avvocatura dello Stato, Italy’s State Attorney General’s Office, which recommended hiring a US law firm to assist–underscoring how regulators are forced to improvise legal solutions in the absence of cross-border enforcement tools. “While facial recognition is designed to analyze biometric characteristics to establish an individual’s identity,” the company said, “our system relies on photo indexing to compare images and identify publicly available websites that host similar content.” It also claims to have implemented safeguards to prevent misuse, including tools to detect searches involving children, email verification requirements, and use activity monitoring.
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