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How Abortion Ruling Spurred Federal Action Against the Location Data Industry
Nearly a quarter of the 47 location data companies we identified in 2021 have faced Congressional scrutiny or regulatory enforcement actions
September 30, 2021 08:00 ET The most recent development came earlier this month when the Federal Trade Commission announced settlements with companies included in The Markup’s initial location data story, X-Mode and InMarket. Shortly after these letters, the Federal Trade Commission issued a blog post aimed at businesses that cited FTC actions against companies improperly handling sensitive data over the past year and a half. Kochava spokesperson Leslie Amadio told The Markup in an emailed statement that the company has not violated any rules or laws and that, “We remain hopeful that seeking regulatory clarity through the Court and challenging the FTC’s ambiguous claims will ultimately benefit consumers and advertisers as a whole.”
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