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How AI Is Helping Students Find the Right College


College counselors in the US are too overworked to meet with every student. A new wave of specialized AI tools can learn students’ interests, then recommend schools, areas of study, and scholarships.

Dixon was happy to share her recently earned expertise about the world of higher education but soon realized how many parents and students in her community needed help and how hard it was for them to access that support. Students and parents are guided through the selection process by Eva, an AI counseling assistant, which surfaces advice drawn from that library of expert data and can also turn to the internet to find more individualized information, like application due dates for specific colleges or what the registration deadlines are for the SAT and ACT tests. Fewer students are applying to colleges, partly because of declining birth rates but also because the high cost of higher education makes it harder to see the return on investment.

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