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How AI Is Increasing the Personalization of Marketing Strategies


When leveraged in an assistive capacity, AI applications for marketing can ensure that your communications feel authentic.

When leveraged in an assistive capacity, AI can ensure that marketing approaches and communications feel authentic but don’t break the bank. Armed with this foreknowledge, marketers can send messages (like “time to buy again” email reminders) when the consumer demand will probably be highest. You and your team don’t have to babysit the process, which means you can spend more time exploring other ways to personalize your customer outreach methods.

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