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How Amazon's Secret Weapon in Chip Design is Amazon
In 2015 Amazon purchased chip designer Annapurna Labs, remembers IEEE Spectrum, "and proceeded to design CPUs, AI accelerators, servers, and data centers as a vertically-integrated operation." The article argues that while AMD, Nvidia, and other big-name processor companies may also want to contro...
(IEEE Spectrum interviews Ali Saidi, technical lead for the AWS Graviton series of CPUs, and Rami Sinno, director of engineering at Annapurna Labs, on "the advantage of vertically-integrated design — and Amazon-scale...") Sinno: I was working at Arm, and I was looking for the next adventure, looking at where the industry is heading and what I want my legacy to be. I looked at two things: One is vertically integrated companies, because this is where most of the innovation is — the interesting stuff is happening when you control the full hardware and software stack and deliver directly to customers. I already had that experience prior when I was part of the group that was building the chips that go into the Blackberries; that was a fundamental shift in the industry.
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