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How Apple Could Navigate Trump's Tariffs, According to Gurman
Apple is likely to take a multi-pronged approach to manage the impact of impending tariffs on its products, according to Bloomberg's Mark Gurman....
Despite Apple CEO Tim Cook's efforts to cultivate a relationship with Trump, including attending his inauguration and pledging $500 billion in US investments over the next four years, the company has so far not been successful in securing exemptions. For consumers wondering whether they will have to pay more for an iPhone this fall, Gurman suggests Apple might become more aggressive with trade-in specials and installment plans to offset potential price increases, or possibly revive its previously considered hardware subscription service. The latest decline follows Thursday's dramatic 9% plunge that erased nearly $300 billion from Apple's market value – the company's worst single-day performance in five years – amid growing fears that Trump's...
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