Get the latest tech news

How Apple Intelligence could avoid Microsoft and Google's AI mistakes

Apple's spin on AI is finally here, and it already seems smarter than Microsoft Copilot and Google Bard.

“We want to enable users ultimately to choose the models they want, maybe Google Gemini in the future,” Federighi said in a conversation with reporters after the keynote. At WWDC 2024, Apple used its new AI platform to create custom emojis based on your prompts called Genmoji. The 2024 Mac software, coming this fall, includes iPhone mirroring and notification, a new passwords app and Safari upgrades.

Get the Android app