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How Apple used ANC to build its best AirPods features


A conversation with Apple hardware VP Matthew Costello and marketing director Eric Treski.

This increased the effectiveness of Apple’s hearing protection tools, which reduce your exposure to dangerously loud noises when, say, walking past a construction site, being bombarded by an ambulance’s siren or attending a concert. When you begin a Live Translation session on a compatible set of AirPods, ANC lowers the volume of the person you’re speaking to and reduces environmental noise so that you don’t miss a word from Siri. “So, the idea is being able to really focus on that voice and not be distracted from other surrounding sounds.” Costello added that real-world testing, with careful attention to hide the unannounced products in public, is inherent to the development process.

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