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How Atlassian's $610 million AI browser acquisition puts knowledge workers first
Atlassian acquires The Browser Company, maker of Arc and Dia. It's part of a broader industry effort to build the next-generation browser.
First unveiled in June, is a web browser that uses an AI agent system to interact with users via natural language, predict their browsing goals without specific prompting, and pull information from third-party apps. But the ongoing rise of generative AI has been reshaping some of the fundamental dynamics of how people engage with the internet, thereby causing a massive shift in the online search industry. A common thread among all these efforts is the growing belief that generative AI can usher in a new search experience, one in which users aren't left to their own devices but can work with an automated sidekick to find better information faster.
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