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How Big Dairy Took Over Your TikTok Feed—With Help From Uncle Sam
A vast constellation of celebrities, from Kelly Ripa to the McDonald’s mascot Grimace, have helped push dairy sales.
It started with a viral video of influencer chef Justine Doiron carefully slathering two sticks of butter directly onto a wooden cheese board, seasoning the thick layer with flaky sea salt and lemon zest, arranging torn herbs and red onion across the surface, and finally finishing the dish with flower petals and a drizzle of honey. A spokesperson for McDonald’s told Grist that they could not independently confirm the proportion of their offerings that contain dairy due to variations in local menus, but added that the fast-food chain makes its own menu decisions. CAPTION: The Office actor Brian Baumgartner poses for a 2023 promotional photo for “Never Doubt What You Love,” a pro-dairy parody news campaign created by the California Milk Processor Board.CREDIT: Rachel Murray for CMPB/Getty Images
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