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How brands can pursue the $11B in-game ad opportunity | Orange 142
In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new best practices guide focused on in-game advertising. The guide is designed to help marketers unlock the full potential of gaming as a marketing channel, connecting with audiences in immersive environments without […]
Orange 142’s Emerging Channels Council created this guide to simplify the landscape for marketers, helping advertisers navigate formats like rewarded video, native placements, and Twitch sponsorships. Understand the range of in-game formats from rewarded ads to dynamic product placements Match ad types with campaign goals and gamer behaviors Tap into powerful targeting capabilities, including behavioral, contextual, and device-based approaches Ensure brand safety and avoid interruptive or poorly matched placements Measure viewability, engagement, and attribution in a gaming environment Embrace emerging tech like VR, programmatic delivery, and generative AI integrations With real-world examples and hands-on tips, the guide shows how marketers can integrate into the gaming experience in ways that feel native and drive real results.
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