Get the latest tech news
How can you make sure your brand shows up in LLM search? Adobe’s new LLM Optimizer seeks to provide the tools
Adobe’s system enables marketers to see where their brand is underrepresented in AI-driven results, and take actions to improve it, if so.
As conversational interfaces like ChatGPT, Gemini, and Claude reshape how consumers search and engage online, Adobe’s new application aims to give brands the ability to understand and influence how they appear in these rapidly evolving digital spaces. “The adoption of GenAI-powered chat services is astounding, with massive year-over-year growth,” said Haresh Kumar, senior director of strategy and product marketing for Adobe Experience Manager. “Generative AI interfaces are becoming go-to tools for how customers discover, engage and make purchase decisions,” added Loni Stark, vice president of strategy and product for Adobe Experience Cloud.
Or read this on Venture Beat