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How Chef Robotics found success by turning away its original customers


A few years ago, Chef Robotics was hurting. But founder Rajat Bhageria turned it around by doing something that early-stage founders fear to do.

Training the same robot to wash a wine glass without crushing it and a cast iron pan without dropping it is a difficult task. “It honestly sucked, because I spent the last year and a half of my life trying to convince these people, these fast casual companies, to work up with us,” he recalled. Avataar Venture Partners, co-founded by former Norwest VC Mohan Kumar, was specifically looking to fund “AI in the physical world” startups and actually pursued Chef Robotics, Bhageria says.

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