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How crowdfunding actually works in 2024, and whether you should use it to raise money
Crowdfunding has had its ups and downs in recent years, but it still might be the right path to success for your startup.
The concept is based on the collective effort of a large number of individuals investing small amounts and leveraging the internet as a platform to present their campaigns and reach potential investors worldwide. Rather than raising large chunks of funding from institutional investors such as banks, venture capitalists or private equity firms, crowdfunding solicits a mass number of smaller investments from the public. In essence, storytelling in crowdfunding is not just a means to an end; it’s an integral part of building a brand identity that resonates with customers, creates emotional investment, and stands the test of time in a rapidly evolving startup landscape.
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