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How data can help you understand the game industry | Joost Van Dreunen interview


Joost Van Dreunen has made a career out of helping people understand the game industry. We sat with him for a recent interview.

We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”. I’m curious to see–my belief is that right now is a watershed moment where the games industry, for the first time, comes to terms and works more closely with non-endemics – brands, advertisers, and so on. Van Dreunen: One way to explain it is that in the absence of film productions, a lot of people can still do things like commercials and other smaller jobs.

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