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How Did Amazon Spin This Year's Prime Day Sales?
"Amazon stretched out its annual Prime Day sales event so that it lasted four days — twice as long as in the past — and, as a result, blew away previous sales figures," reports USA Today: Spending for [the four-day] Prime Day amounted to "more than two Black Fridays — which drove ...
But an article in Fortune notes that "what stood out to this longtime Amazon watcher is that the company didn't disclose anything about the number of items sold." The last time it made that choice was 2020, when nothing normal was happening anywhere in the world, and Prime Day was moved from summer to October. USA Today notes that "a majority of shoppers (53.2%) made purchases on mobile devices, compared to on desktop computers, accounting for $12.8 billion of the spending, according to Adobe."
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