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How do I pay the publisher of a web page?

Here's an unanswered question: I have money and I have a URL, how do I send money to the publisher of that URL? URLs tell you where to get content on the web, but they don't tell you anything...

This story might sound similar to paying open source maintainers, where a user can almost abstract an entire project to a single download URL. We have HTML meta headers for many things, including where to find an RSS feed or what my Fediverse handle is, but none for enumerating options to pay the creator of the content. The existence of the "Web Payments API" makes me think maybe it's not a huge deal and that whenever money gets involved peoples' spidey-senses start going off about whether a page is legitimate?

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