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How email tracking works behind the scenes
A brief history of email tracking pixels, how they work, and how to turn them off.
First, there’s the risk that by tracking data, your email could get put in Gmail’s promotions tab or, worse, marked as spam. The next tracking pixel got picked up by another Google Server in Mason City, Iowa that claimed to be running Windows XP. The best email analytics is a reply, anyhow, and when you learn to let go of the open data, you might have to try harder to write in a way that’ll strike up conversation.
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