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How false nostalgia inspired noplace, a Myspace-like app for Gen Z


noplace recreates some aspects of Myspace more than a decade after its fall from the most-visited site in the US.

Dreamed up by Gen Z founder Tiffany Zhong, noplace bills itself as both a throwback and an alternative to mainstream social media algorithms and the creator culture that comes with them. But the highly customizable noplace profiles still manage to capture the vibe of the bespoke HTML and clashing color schemes that distinguished so many Myspace pages and websites on the early 2000s internet. This system isn’t really explained in the app — Zhong says it’s intentionally “vague” — but levels loosely correspond to different actions like writing on friends’ walls and interacting with other users’ posts.

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