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How FYPM used Instagram Stories and thirst traps to raise $275K


Lindsey Lee Lurgin took an unconventional route to becoming a founder, so it’s only fitting that her fundraising strategies are just as unique. Her

She got paid $1,000, a dismal sum for a massive fashion brand – but, like most young creatives, she was just excited to work with such an esteemed company, and assumed the exposure would lead to other better paying opportunities. “On paper, I was really successful — I did New York Fashion Week, I was on Vera Wang’s website, I was sold as wall art in Urban Outfitters, and I could just never get paid,” Lurgin told TechCrunch at VidCon last year. After getting a master’s degree in finance, Lurgin entered the corporate world; on the side, she posted about sexism in the workplace on her Instagram,@MsYoungProfessional, where she built up enough of a following to get offered brand deals.

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thirst traps

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Instagram Stories