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How Gamefam built the 1st branded Roblox game to cross 1B visits — Sonic Speed Simulator
Gamefam announced in August that Sonic Speed Simulator, a branded Sega game that Gamefam built for Roblox, hit a billion lifetime visits.
Developed in partnership with Sega, the open-world online multiplayer game allows users to play the iconic blue hedgehog and friends, speed through lovingly-recreated maps from the franchise, and collect unique Sonic-themed items for their Roblox avatars. In April 2022, Gamefam and Sega came together for Sonic’s debut on Roblox, marking the first time any triple-A gaming character was officially featured on the platform. About 79.5 million people come back to Roblox on any given day.Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll.
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