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How Google altered a deal with publishers who couldn’t say no
Publishers said the change gave Google more control.
Making changes that negatively impacted customers without losing business could indicate monopoly power — and the government claims that rather than choosing Google’s products because of how good they were, publishers simply couldn’t leave. Sam Temes, a product and sales executive, highlighted a concern that communicating “even more spend shift into AdX will be tricky.” Martin Pál, an engineer, worried UPR would “generate pushback from publishers who may view the move as us taking away functionality they are rather attached to and consider critical to their business.” “We introduced Unified Pricing Rules and other updates as a way to improve the transparency and fairness of the auction and help publishers achieve their goals,” Google spokesperson Peter Schottenfels said on Thursday.
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