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How Google is killing independent sites like ours


And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.

It took 3x as long to clear our test room of smoke compared to units sold for a third of its price It’s incredibly noisy, generating 88 dB when running at its top fan speed — equivalent to a leaf blower, which people use while wearing hearing protection! We might one day see the first page of Google results full of copycat recommendations once they roll out their hacks across all their websites, including Verywell, People.com, Health.com, Travel + Leisure, Byrdie, MyDomaine, The Spruce, Lifewire, Southern Living, TreeHugger, Parents.com… and so many other top tier publications. As a team that has dedicated the last few years to testing and reviewing air purifiers, it’s disheartening to see our independent site be outranked by big-name publications that haven’t even bothered to check if a company is bankrupt before telling millions of readers to buy their products.

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