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How Google made the ad tech industry revolve around itself
The final days of the trial approach.
But the decisions Google made in growing its massive advertising technology business were cold-blooded and carefully crafted to primarily benefit itself, the Department of Justice argued during the first two weeks of its antitrust trial. The DOJ finished arguing its case-in-chief on Friday in a Virginia federal court, and now it’s Google’s turn to haul in witnesses, including US government agencies that use the company’s products. The government is also raising an issue that’s come up in other Google cases: the company’s penchant for liberally labeling business documents as attorney-client privileged and avoiding a paper trail with off-the-record chats.
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