Get the latest tech news
How Google tried to unravel the DOJ’s ad tech case
DOJ compared Google’s ad tech to Costco rotisserie chicken.
If they’re spending more money than they’re making from an open web display ad, they can — and frequently do — move their budget to another venue like social media, streaming services, and mobile apps. Israel conceded he hasn’t ruled out the chance Google achieves value from its vast data and scale, even if offering low prices is what gets customers in the door. And to address the argument that companies can simply shift money around, the DOJ brought back a single witness: DailyMail.com chief digital officer Matthew Wheatland.
Or read this on The Verge
