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How have social media algorithms changed the way we interact?


Algorithms can watch our behaviour and determine what millions of us see when we log on.

In a 1996 essay that was republished by 500 websites – the closest you could get to going viral back then – US poet and cattle rancher John Perry Barlow argued: “Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. “In its early days, social media did function as a kind of digital public sphere, with speech flowing freely,” Kai Riemer and Sandra Peter, professors at the University of Sydney Business School, tell the BBC. “Recommendation engines are not blocking content – instead it is the community guidelines that restrict freedom of speech, according to the platform’s preference,” Theo Bertram, the former vice president of public policy at TikTok, tells the BBC.

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