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How Huawei’s lobbying campaign in Europe went rogue
Once a high-flyer in Europe, Huawei’s growth stalled due to concerns over its ties with Beijing. As the Chinese tech giant fought for survival, its EU lobbying campaign took a dark turn.
Addressing a room of journalists, European Commission Vice-President Margrethe Vestager and Internal Market Commissioner Thierry Breton said that member states had agreed to take steps to exclude “high-risk” vendors from their 5G networks. Huawei’s European executives began an aggressive social media campaign to spread a counter-narrative arguing that Belgium’s shunning of Chinese vendors was due to “nepotism” and a “lack of accountability”, the Belgian magazine Knack reported. Russia’s full-scale invasion of Ukraine in 2022 made life even harder for Huawei in Europe, according to one former employee, who said staff in the company’s Brussels lobbying office were asked to work more closely with the Chinese mission to the EU as a result.
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