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How influencers are changing advertising, with Digitas CEO Amy Lanzi

How the Digitas leader is thinking about the rise of the influencer as creative director.

Digitas is one of the most important agencies in the entire advertising business, with huge clients and massive influence over big platforms like Instagram and YouTube. Amy was on the committee that made that deal, and you’ll hear her explain how and why huge advertising companies are starting to automate and operationalize influencer and creator content. Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | Business Insider Emma Chamberlain is the people’s influencer | Allure Inside the world of Sephora Squad | Marketing Scoop Fanatics officially launches Fanatics Live, a next-gen live commerce platform | Fanatics There’s no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok is the new search engine | The New York Times

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