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How Intel Missed the iPhone: The XScale Era


Challenging the conventional narrative on Intel's smartphone miss

Under his watch since 2005, it created the world's best chips for laptops, assumed a dominant position in the server market, vanquished long-time rival AMD, retained a vertically integrated business model that's unique in the industry, and maintained profitability throughout the global economic meltdown. Intel Corp.'s move this week to deploy new, multimedia instructions in its RISC chip architecture is being seen as its latest effort to distance itself from its processor partner, UK-based ARM Holdings plc, according to analysts. In the book Culture Won, the former ARM executive Keith Clarke describes that response and the reaction to Intel’s moves from OEMs (Original Equipment Manufacturers) in the mobile phone market (my emphasis):

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