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How Invoke uses AI to power ethical image generation for games | Kent Keirsey interview

Invoke has unveiled a new breed of tool that enables game companies to use AI to power image generation.

But Invoke CEO Kent Keirsey said his company has tailored its solution for the game industry with a focus on the ethical adoption of the technology via artist-first tools, safety and security commitments and low barriers to entry. We have the ability for an artist to come in and sketch, draw, compose what they want to see, and AI just helps them finish it, rather than more of a “push button, get picture” type of workflow where you roll the dice and hope it produces something usable. Then, when you get to the marketing, key art and all the stuff you want to make at the end when you release or do live ops, all that IP that you’ve built into the model is effectively accelerating that as well.

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