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How King stoked Candy Crush Saga fans with its All Stars tournament | interview
Ben Parker Chin, 24, from Ohio beat out more than 15 million people in a Candy Crush Saga tournament and won $500,000.
“It’s been an unforgettable experience to compete alongside players who all share your passion for Candy Crush, being able to bond over that has been amazing and I’ve made friends for life.” I did an interview about the tournament with Luken Aragon, head of marketing at 20-year-old King for Candy Crush Saga, to talk about the event and casual mobile gaming. I don’t know if you saw the Mighty Hoopla festival a year and a half ago, but we have partnerships with people who have expertise in that area to take Candy Crush from mobile into the outside world, creating these types of live experiences.
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