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How La Fourche, an online organic supermarket, is thriving after q-commerce’s bust
La Fourche is just seven years old but it has been quite a rollercoaster for the French startup. During this time, the online grocery retailer has gone
When you talk with La Fourche’s co-founder and CEO Nathan Labat, he doesn’t spend too much time dwelling on Flink, Getir, Gopuff, Gorillas and all the q-commerce startups that swarmed over Europe around 2021. You have one buying pattern, which is the quick refill — ‘what am I going to eat tonight?’ — it leads to very low average order values: €20 to €30,” Labat explained. Up next, La Fourche wants to grow its customer base in Germany — where it recently launched its online organic supermarket, under the brand name Ackerherz.
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