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How marketers should advertise to mobile gamers during the holidays | Unity

Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads.

Gen Z shoppers are most proactive, with 25% planning to buy their holiday gifts throughout the year and 21% starting their shopping even earlier—kicking off in October rather than waiting for Black Friday and Cyber Monday. Gen Z gamers are planning on gaming more in the holidays.As shoppers begin their holiday shopping earlier and increasingly rely on mobile devices, brands must start engaging audiences now. The preference for engaging ad formats indicates that brands should invest in creative, gamified advertising strategies to effectively reach and resonate with audiences during the holidays.

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