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How Meta Brings in Millions Off of Political Violence | CalMatters and The Markup used Facebook’s AI model to count the millions of dollars it makes after violent news events.


CalMatters and The Markup used Facebook’s AI model to count the millions of dollars it makes after violent news events.

As the Secret Service drew scrutiny and law enforcement searched for a motive, online advertisers saw a business opportunity in the moment, pumping out Facebook ads to supporters hungry for merch. “Our effort is directed to encouraging pro-Israel Americans to stand with our democratic ally as it battles Iranian proxies in the aftermath of the barbaric Hamas attack of October 7th,” Marshall Wittmann, a spokesperson for AIPAC, said in an emailed statement. Katie Paul, director of the Tech Transparency Project, a nonprofit advocacy organization, said “it’s not a surprise” that ads around political violence would pop up after incidents “if Meta is not making any effort even on a good day to effectively enforce their policies.”

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