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How Microsoft and Nvidia bet correctly to leapfrog Apple

The two tech firms were among the first to see the commercial potential of AI.

“Given how high valuations have leapt for tech companies, missteps ahead could cause big wobbles in share prices,” warns Susannah Streeter, head of money and markets at the investment firm Hargreaves Lansdown. “We’re seeing the market around generative AI mature a little right now – early experiments set a lot of grand expectations, but when the rubber hit the road there were too many unexpected outcomes,” says Chris Weston, chief digital and information officer of the tech service firm Jumar. I interviewed Prof Kate Crawford from the University of Southern California for the BBC’s Tech Life podcast, and she told me that worrying about the amount of electricity, energy and water required to power AI kept her awake at night.

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