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How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising'
Journalist Steven Brill has written a new book called The Death of Truth. Its subtitle? "How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and Polarize the World-And What We Can Do." An excerpt published by Wired points out that las...
Programmatic algorithms, not people, decide where to place most of the ads we now see on websites, social media platforms, mobile devices, streaming television, and increasingly hear on podcasts... Sputnik News' sister propaganda outlet, RT.com (it was once called Russia Today until someone in Moscow decided to camouflage its parentage), raked in ad revenue from Walmart, Amazon, PayPal, and Kroger, among others... Almost all advertising online — and even much of it on television (through streaming TV), or on podcasts, radio, mobile devices, and electronic billboards — is now done programmatically, which means the machine, not a planner, makes those placement decisions.
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