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How Moon Beast plans to tap the well of player creators


Most game startups have a tough time marketing their games based on unknown IP. To deal with that, Moon Beast is working closely with creators

There are folks who make content about games, such as streamers and video creators, as well as ‘theory crafters’ who focus on guides, walkthroughs, character builds, wikis, item databases, and the like,” Shenk said. Moon Beast CEO Phil ShenkShenk said the company is deeply integrating and engaging this ecosystem of creators into the game, as it is not making a “standard” ARPG. We expect somebody to create something completely revolutionary, analogous to what multiplayer online battle arenas (MOBAs, like League of Legends) were to real-time strategy (RTS) games.

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