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How Napster Inspired a Generation of Rule-Breaking Entrepreneurs
Napster's latest AI pivot "is the latest in a series of attempts by various owners to ride its brand cachet during emerging tech waves," Fast Company reported in July. In March, it sold for $207 million to Infinite Reality, an immersive digital media and e-commerce company, which also rebranded as ...
In March, it sold for $207 million to Infinite Reality, an immersive digital media and e-commerce company, which also rebranded as Napster last month. First Fanning's majority-owning uncle, and then venture capital firm Hummer Winblad, wanted the start-up to leverage its knowledge of individual music consumers to make lucrative deals with the labels, according to internal documents this reporter found in researching a book on Napster. They warned that if no agreement were reached and Napster failed, more decentralized pirate services would take the audience and offer the labels nothing.
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