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How Netflix turned from chasing HBO to signing a deal with WWE

Netflix regrets comparing itself to HBO.

He tells the NYT interviewer, “What I should have said back then is, We want to be HBO and CBS and BBC and all those different networks around the world that entertain people, and not narrow it to just HBO.” He adds that “prestige elite programming” is a “very small” business, which isn’t what Netflix is about anymore. As my colleague Alex Cranz pointed out earlier this year, Netflix’s programming strategy makes it more like cable TV, as the service now has everything from Young Sheldon to The 100 — and soon, WWE’s Monday Night Raw. Netflix has undergone a big transformation over the past few years, pushing ahead with some of the things it said it’d never do, including advertising and paid password sharing.

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